Research by Diana Farrell of McKinsey & Company shows that industries and companies both tend to globalize in stages, and at each stage, there are different opportunities for and challenges associated with creating value. ![]() As a consequence, it leads managers to underestimate the enormous differences that exist between managing international operations, a multinational enterprise, and managing a global corporation. ![]() It obscures the key changes that globalization requires in a company’s mission, core competencies, structure, processes, and culture. This appearance of gradualism, however, is deceptive. Chapter 2 The Globalization of Companies and Industries “Going global” is often described in incremental terms as a more or less gradual process, starting with increased exports or global sourcing, followed by a modest international presence, growing into a multinational organization, and ultimately evolving into a global posture.
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